Monday, 06 June 2022


Babies Cry, You Can Cope!


Do you know what to do when infant crying feels overwhelming?


Research suggests that some dads, mums or care givers can lose control when infant crying becomes too much. Some go on to shake a baby, with devastating consequences.


NHS leaders are advising parents and carers to remember ‘ICON’:
I – Infant crying is normal
C – Comforting methods can help
O – It’s OK to walk away for a few minutes if your baby is safe
N – Never, ever shake a baby


Abusive head trauma (AHT) – also known as shaken baby syndrome– can cause brain
injuries, which can lead to death, or significant long-term health and learning disabilities. AHT can occur in any environment when a parent or carer struggles to cope due to infant crying.


The ICON programme provides guidance on how to cope with crying babies, tips for
comforting infants and advice for staying calm and relaxed. You can also download and fill in
your own ‘coping with crying’ plan from the ICON website, to plan ahead and know what to
do when infant crying feels overwhelming.
Visit the ICON website to find advice and resources for parents and caregivers on coping
with crying: www.iconcope.org/parentsadvice

External bulletin/newsletter copy
Babies cry, you can cope
We are helping to promote the ICON programme across [insert local area].
ICON aims to support people who care for babies to cope with their crying and to raise
awareness of, and prevent, abusive head trauma in newborns.
ICON stands for:


I – Infant crying is normal
C – Comforting methods can help

O – It’s OK to walk away for a few minutes if your baby is safe
N – Never, ever shake a baby

ICON provides guidance on how to cope with crying babies, tips for comforting infants and advice for staying calm and relaxed. You can also download and fill in your own ‘coping with crying’ plan from the ICON website, to plan ahead and know what to do when infant crying feels overwhelming.


Visit the ICON website to find advice and resources for parents and caregivers on coping with crying: www.iconcope.org/parentsadvice


You can also listen in to Radio City, Greatest Hits Liverpool and Greatest Hits Warrington this week to hear more about ICON